Apple is set to host its second product event of the season, a month after introducing its new iPhone 15 lineup.
The event, which is online-only, will kick off on Monday at 8:00 p.m. ET/5:00 p.m. PT, an unusually late start-time for Apple keynotes. Some analysts said the decision to hold an evening event may underline the fact that this likely won’t be one of Apple’s bigger announcements of the year.
The event’s tagline — “scary fast” — is an apparent nod to the likely unveiling of its next-generation silicon chip, M3, as well as Halloween. The company is expected to show off new iMac computers boasting the new powerful chipset in a move that should also boost Mac sales. Mac sales have been down this year amid weaker demand, excess inventory and a worsening macroeconomic climate.
Over the past several years, the progression of Apple Silicon — the company’s custom-made silicon chip — has emerged as a significant storyline for Apple, culminating in the transition away from Intel chips. Apple could further enhance performance with the M3 chip at a time when it’s gaining substantial ground in the traditional PC and laptop market.
Source: https://www.cnn.com/2023/10/29/tech/what-to-expect-from-apples-scary-fast-event/index.html
Date accessed: 10/29/23